Jessica Gronich, GO Smart Manager
Jessica is our GO Smart product expert. She knows the ins and outs of the system and is readily available to answer client questions. Jessica also leads our onboarding training for new clients and can help you simplify your grants management workflow on GO Smart. She collaborates on the design and future enhancement process for GO Smart. Outside of the office she spends time with her partner and their dog Shirley, and plays the guitar (badly).

Christina Villa, Director of Business
Christina Villa is the director of business at WESTAF. She guides all operational and strategic business initiatives to support the execution of WESTAF’s strategic plan and the short, medium, and long-term objectives of CaFE, CVSuite, GO Smart, Public Art Archive, and ZAPP. Serving as part of WESTAF’s leadership resource team, Villa ensures the business department initiatives and projects complement the overall work of the organization and its guiding principles. Prior to joining WESTAF, she worked with the city of Aurora, Colorado’s Art in Public Places program, and Colorado’s state arts agency, Colorado Creative Industries. She holds a bachelor’s degree in journalism from Metropolitan State University of Denver and a leadership development certificate from the Denver Metro Chamber Leadership Foundation.

Natalie Villa, Project Management Specialist
Natalie Villa is the project management specialist at WESTAF. In this role, Villa facilitates communication and technical processes among the internal technology team, the program teams, and external development companies for CaFÉ, CVSuite, GO Smart, Public Art Archive, and ZAPP. She creates and manages project plans, coordinates technical releases, and aids in the development of new site features. Villa also supports the director of business by coordinating and managing the objective and key results, streamlining and improving operations, and developing training materials for staff across all five earned income products. In addition, Villa creates and produces many of WESTAF’s online help and promotional videos, including WESTAF’s National Endowment for the Arts 50th Anniversary promotional video. She has received awards for her personal film work as well, including Best Amateur Film and Audience Choice awards at the Ridgway Moonwalk Film Festival and Best Documentary Short Film at the Oklahoma Cine Latino Film Festival for her short film, With the Power of a Thousand Suns. Villa earned a bachelor’s degree in film and television from the University of Colorado Denver.

Samantha Ortega, Marketing Manager
Samantha Ortega assists in planning and executing comprehensive marketing strategies for WESTAF’s technology products that drive leads, opportunities, and sales. Ortega manages the organization’s online public profile and presence and increases online engagement with WESTAF’s products and services across all platforms. She develops and implements social media strategies for WESTAF’s products, services and convenings and also assists in coordinating and planning various conferences, meetings, and events. Ortega holds a bachelor’s degree in communications from the University of Texas at El Paso. She has a background in event marketing and has assisted in managing the media for events featuring performers such as Elton John, Guns N’ Roses, Cirque du Soleil, and more. In her spare time, she enjoys music, spending time with her loved ones, and the outdoors.